Privacy Policy

Last updated July 2023.

Welcome to Hot Flow Yoga. We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard the information you provide when accessing our website. By using our services, you consent to the practices described in this policy. We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it.

In order for Hot Flow Yoga to run its business, we make use of third party providers such as WordPress and Elementor (which host our website) and Eversports (our schedule and booking portal), through which we collect data online. In this privacy statement we address which data is collected and how it is used, stored, and shared within Hot Flow Yoga, which serves as the data controller. 

The Hot Flow Yoga website is hosted by Elementor whose servers are located in Belgium and the business is managed in the Netherlands.

When becoming a student of Hot Flow Yoga, we ask that you submit personal data into our Eversports portal which is necessary for any individual to become a recurrent student of our Studios. It is through Eversports that Members can view our class schedule, purchase class cards and memberships, view participation history and how many units are left in a purchased membership. Hot Flow Yoga is committed to ensuring that our Members’ privacy is protected. Should we ask that you provide personal data, i.e. information which relates to you as an identified or an identifiable natural person, through our website or the aforementioned third-party tools we use, you can be assured that this data will only be processed in accordance with this Privacy Statement.

What We Collect 

You can access and use our website without providing us with your personal data.

Hot Flow Yoga may collect your personal data through the website in three specific situations:

  • When you create a Eversports account to become a Member of our Studios
  • When you subscribe to our newsletter
  • When you fill out our contact form for requests related to our services.

In these instances, the following personal data may be collected: name, date of birth, address, telephone number, email address, referral type (if any). Hot Flow Yoga does not collect any special categories of personal data as defined in Article 9 (1) of the General Data Protection Regulation (GDPR).

How We Use Cookies

Please note that some information may also be collected automatically through the use of cookies when you access and use our website. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Cookies are frequently used by various websites. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Hot Flow Yoga uses traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to our users’ needs. We only use this information for statistical analysis purposes. Overall, cookies help us provide our users with a better website, by enabling us to monitor which pages users find useful and which they do not. A cookie in no way gives us access to user’s computers or any information about the users, other than the data users choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

How We Use Your Data

The data collected through our website are used for three kinds of purposes:

Marketing activities:

  • to send you our newsletter, which includes news and changes in our schedule or list of teachers, as well as occasional information on events, services, or other updates
  • to contact you for market research purposes as a means of gathering feedback from our users to improve our products and services
  • to track the analytics of our website

Standard communication:

  • to respond to your inquiries sent via our contact form or changes made by you in your Eversports account.

Business activities:

  • to create personal student accounts via Eversports for the aforementioned reasons.


Use of Eversports for Bookings and Account Management

At Hot Flow Yoga Amsterdam, we utilise Eversports, a trusted bookings and account management software, to enhance your experience and provide efficient services. Eversports enables you to sign up for an account, book classes, purchase memberships, and control your Hot Flow Yoga account conveniently through their online platform and app. This section outlines how your personal information is collected, used, and protected when using Eversports.

Information Collected by Eversports

When you create an account and engage with Eversports for bookings and account management, certain personal information may be collected. This information may include but is not limited to:

Account Information: To set up and maintain your Hot Flow Yoga account, Eversports may collect details such as your name, email address, and password.

Booking Information: Eversports records the classes you book, along with the date, time, and any relevant preferences or notes.

Payment Information: When you make purchases through Eversports, your payment details, such as credit card information or other payment method details, are securely processed by trusted third-party payment processors. Hot Flow Yoga Amsterdam does not store or have access to your payment information.

Use of Personal Information

Hot Flow Yoga Amsterdam and Eversports are committed to protecting your privacy and ensuring the security of your personal information. The information collected by Eversports is used for the following purposes:

Account Management: Your personal information is used to create and manage your Hot Flow Yoga account, enabling you to access and control various features and services.

Booking and Class Management: Eversports uses your information to facilitate class bookings, manage reservations, provide updates on class availability, and assist with any changes or cancellations.

Communication: Eversports may use your contact information to send you important updates, notifications, or marketing communications related to Hot Flow Yoga Amsterdam, including changes to class schedules, special offers, or relevant news. You can manage your communication preferences by adjusting your account settings.

Improvement of Services: Aggregated and anonymized data may be used by Eversports to analyse usage patterns, trends, and preferences, allowing for the improvement and optimization of the Hot Flow Yoga Amsterdam experience.

Data Security and Protection

Hot Flow Yoga Amsterdam and Eversports employ appropriate technical and organisational measures to safeguard your personal information from unauthorised access, disclosure, alteration, or destruction. Eversports follows industry best practices to protect your data during transmission and storage, utilising secure servers, encryption protocols, and regular security audits.

Third-Party Integration

Eversports may integrate with third-party services to enhance your experience or provide additional functionality. Please note that these services have their own privacy policies and terms of service, which are beyond the control of Hot Flow Yoga Amsterdam. We recommend reviewing the privacy practices of such third-party services to understand how they handle your personal information.

Data Retention

Eversports retains your personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy, comply with legal obligations, or resolve disputes. If you wish to delete your Hot Flow Yoga account or require further information about data retention, please contact us using the details provided in the footer section below.

You can read the Eversports Privacy Policy here.

Google Analytics

Hot Flow Yoga uses Google Analytics for our legitimate interest to keep track of how users use our website Cookies from Google Analytics are placed via our website as part of this “Analytics” service.

Google may provide this information to third parties if Google is legally obliged to do so, or insofar as these third parties process the information on Google’s behalf. Hot Flow Yoga has no influence on this.

Hot Flow Yoga has concluded a processing agreement with Google. We have not given Google permission to use Analytics information obtained through Hot Flow Yoga for other Google services. The information that Google collects is anonymized as much as possible. The last octet of your IP address will be anonymized if you have not given permission for the processing of your data for statistical purposes.

The data collected by Google is stored on servers in the United States. Google is affiliated with the Privacy Shield program of the US Department of Commerce. This means that an appropriate level of protection for the processing of any personal data is guaranteed.

For more information, check out Google Analytics Privacy Policy.

Google Maps

Hot Flow Yoga uses the Google Maps API to show a map of the area where we are located. Google places a PREF cookie for this functionality in which the zoom level, the chosen language and the region are stored. This cookie does not store any personal data.


Hot Flow Yoga offers a newsletter with which we want to inform interested parties about news in the field of yoga and our products and services. We only add your email address to the list of subscribers with your explicit permission. The subscriber base of the newsletter is not provided to third parties.

We use MailChimp for the newsletter. MailChimp is based in the United States and is affiliated with the Privacy Shield program of the US Department of Commerce.

This means that an appropriate level of protection for the processing of any personal data is guaranteed.

With each email, a single pixel gif (web beacon) is used to track whether the recipient has opened the e-mail and whether certain links in the email have been clicked. In addition, we record the email address, IP address and the date and time of all our subscribers when they open an e-mail or click on a link in the newsletter. We use this information for our legitimate interest to research and analyse how our email campaigns are performing and how we can improve them. At the bottom of every mailing you will find the option to change your details and preferences or to unsubscribe. 

For more information, see MailChimp’s privacy and cookie policy.

How We Share Your Data

Other than what is mentioned above and which is necessary for our business operations, Hot Flow Yoga does not sell, lease, share, or otherwise transfer your personal data to third parties.

Your Rights

If you change your mind and you no longer wish that we process your personal data for marketing purposes, you may either opt-out by unsubscribing, or simply email us at [email protected] to ask that we remove you from our marketing mailing list.

If you wish to obtain details relating to the personal data which we have collected from you, if you believe that these data are incorrect or incomplete and would like to have them corrected, or if you would like that we erase your data, please send us an email at [email protected].

The Hot Flow Yoga website uses a reliable SSL Certificate to ensure that your personal data does not fall into the wrong hands.

If you have the impression that your data is not properly secured or there are indications of misuse, or if you would like more information about personal data collected by Hot Flow Yoga, please contact Hot Flow Yoga at [email protected].

We might at times be filming or photographing in our studios, and we of course always reserve you the right not to be featured. For any questions or to ensure we exclude you from photography/footage, please let us know.


This Privacy Policy may be subject to updates or amendments, which are made available on our website. We encourage you to periodically review it to ensure that you are still happy with it. 

Contact Us is a website of Hot Flow Yoga can be reached as follows:

Postal address: Koninginneweg 221, 1075 CS Amsterdam, Netherlands

Business address: Koninginneweg 221, 1075 CS Amsterdam, Netherlands

Chamber of Commerce trade register registration number: 66777453

Email address: [email protected]